Our Brand

We are a lifestyle brand based around Georgian Bay. We embrace the outdoors and being in nature. Whether we're on the Bay, the mountain, or somewhere in between, we are doing something we love with the people we care about.

Our goal is to become a fully sustainable, outdoor lifestyle brand that gives back to the community, and the environment.

We make a promise to create high-quality clothing that is both comfortable and affordable. We want to give you the chance to give back to the environment and the community without paying a king's ransom for outdoor apparel. Make yourself a part of the journey by following us on TikTok & Instagram.